11hundred

inCommon:

Mike Leonard, a thirty-year vet of the Today Show on NBC, approaches storytelling with a trust that is unique in the news media landscape. Mike, and PictureShow, a Chicago-based production company, are working with PBS on a new series.
11hundred was asked to name the show, as well as create a comprehensive identity system.

  • 2014-Present
  • What was done:

    Naming
    Strategy
    Identity

 

Our goals, and the stories we tell are what we all have in common.

Right: Naming strategy diagram.

  • in-process

Through a collaborative brain-storm process, we were able to identify key concepts that would drive the naming of the show. These concepts also helped us create language to be used in various materials and interactions.

Acknowledging the personal connections Mike’s stories foster while filmmaking, the name of the show needed to be approachable and relatable.
inCommon. With Mike Leonard

 

THE WORK

11hundred App Design
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