Brideside is an online retailer of designer bridesmaid dresses disrupting the bridal boutique experience. Focused on eliminating risk and stress, Brideside is able to help each bride be a hero to her bridesmaids.  We have helped shape the brand language since the beginning of the company.

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  • 2012-Present
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Happy wife, happy life starts sooner than you may think.

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In May of 2012 Brideside approached 11hundred to launch their initial bridal boutique brand experience online. After a successful launch, David Handschuh, 11hundred founder, joined Brideside as co-founder and Creative Director. Together the Brideside team, including co-founders Nicole Staple and Sonali Lamba, shaped the growth of the business from graduate school thesis project through one of the top startup technology accelerators in the country, DreamIt Ventures. Since relaunching the site in early 2014, we have seen a dramatic rise in conversion to sales of bridesmaid dresses, upwards of 200%.

David Handschuh left his role of Creative Director in July of 2014.


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